Yes, I said it—weak. And before you get defensive, hear me out. This isn’t about pacifying your emotions; it’s about telling you the truth so you can grow.

Too many Realtors are falling short when it comes to managing their database. Some don’t even have one. Others lack the discipline to keep it updated, and worse, some avoid it entirely. Let me tell you—that’s a huge mistake.

Your database is the backbone of your real estate business. It’s how you keep track of clients, follow up on leads, and maintain a steady flow of opportunities. Without a well-organized and actively managed database, you’re leaving money on the table and missing out on potential growth.

So, let’s be real. If you want to succeed in this business, you need to stop running away from the hard work of database management. It’s time to get serious, build a solid system, and leverage it to its fullest potential.

Need help getting your database on track? I’m here to guide you. I offer coaching sessions to help Realtors strengthen their business foundation and level up. Call me at 202-390-5624 or send me a DM to schedule your session.

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